I’m Sarah, a designer and illustrator based in New Zealand.

I spent many years designing for corporate companies in Amsterdam and now back in NZ, I work as a freelancer from my home studio in the Waikato. Leaving the hustle of city life behind (as well as the daily commute), I’m able to to dedicate more time to my passions of painting & illustrating. I feel really lucky to have endless inspiration from this beautiful country right on my doorstep.

I have a diverse skill-set and have worked with clients including ALDI, Huckleberry, Belkin, Ogilvy, House of Travel and the European Space Agency. I love working with people in a variety of industries from all over the world. Understanding their businesses and figuring out how to solve their particular needs through thoughtful design is what I do best.

As a freelancer who has always relied on word of mouth recommendations, I take pride in being a trustworthy professional with a proven track record of consistently delivering on-time, to a high standard. Check out my past projects or read on to see what clients have to say about working with me. If you are interested in working together please feel free to get in touch.


I’m available for freelance illustration, design and mac op work.

Email me

Phone: +64 21 235 2045


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Client Feedback

Sarah is a great team player, efficient and has a positive attitude that makes her really easy and fun to work with. Her eye for detail and designs skills are excellent and she has a natural passion for keeping up with design trends which enables her to deliver fresh thinking on projects.

Jodine Small Head of Content, House of Travel

Sarah has an uncanny knack of understanding exactly what you want. She's straight forward, effective and a pleasure to deal with. The best kept secret in Holland!

Jason Bandy Sales & Talent Transformation Consultant at Mentor Group Ltd

Sarah is fantastic at taking my idea's and turning them into a reality. She is absolutely focussed on making sure the end result looks great and serves its required purpose. She is very responsive, turns work around quickly and is incredibly client-centred. I can highly recommend her.

Jo Wendland Internal Recruitment Manager at AVR International Ltd

We hired Sarah for the design of all our marketing products: website, folders, news papers, posters, DVD’s, t-shirts, flyers etc. I have had a lot of experience with designers in the past and I’m not an easy customer to please, but our experience working with Sarah is the first with such a high “first time right” rate.

Bob de Boers Organizational Effectiveness Consultant

Sarah has the wonderful gift of translating even my engineering-like ideas and approach into attractive and effective design for both printed materials as well as websites. Tight constraints in time and budget are adhered to very well. After each iteration, she remains open to your comments to fine tune it until the result is great.

Henry Sprenkels Dutch Environmental Innovations

Sarah's website development has enabled me easily to manage content upload, and Sarah has adjusted the site according to content in order to balance legibility, creativity and design. What I really appreciate is that she gives her own view and input to the development of my brand. I have ideas, but if she disagrees, we can discuss it and come to a good conclusion - that's the difference between a supplier and a business partner. I recommend her work highly.

David Beckett Pitch Coach / TEDx Speech Coach / Mentor Startupbootcamp